About

Built by people who have worked inside legal.

Vello Agency exists because law firms with genuine, hard-won expertise keep losing search and AI visibility to firms with better infrastructure. We build the infrastructure — and we do it with a U.S. team and human writers.

The Vello Agency team reviewing search performance dashboards together

How we work

One team, one strategy, one fee

SEO, content, local, reputation, authority, and AI visibility are usually four vendors who never speak to each other. We run them as a single program because they feed each other: the content gives the outreach something worth linking to, the links make the content rank, and the rankings plus the citations make the firm recommendable.

You get a named point of contact who knows the account, a live dashboard, a written monthly report, a monthly strategy call, and a quarterly business review.

Three commitments

Unusual in this industry, and non-negotiable here

No AI writes your content. Ever.

The market is flooded with agencies generating legal content with language models and selling it at volume. It reads acceptably. It is also dangerous for a law firm: it produces confident errors about legal process, flattens your voice into the same register as every competitor, and creates real exposure under advertising and professional conduct rules. Every word we publish is written by a human with legal subject-matter experience, then routed to your firm for attorney review before it goes live.

Every person on the account is in the United States

Employees and contractors, all of them. Subject matter is the first reason: creditor practice, civil procedure, and commercial lending are not topics an offshore generalist can fake. The second is that legal advertising is regulated — content is reviewed for compliance with your state's rules of professional conduct before it reaches you.

We have worked inside the legal industry, not just marketed to it

More than twenty years of combined experience in and around law firms and bar associations. We come in already understanding the practice, which means your firm spends its time reviewing work rather than educating a vendor.

The team

WHO YOU WILL BE WORKING WITH

Matt Swartzen

Chief Executive Officer

Has worked with First Stop Experts, the Los Angeles County Bar Association, and the San Diego County Bar Association. Deep familiarity with how firms position, how bar associations and legal directories function as authority signals, and what generates qualified matters versus noise.

Brandon McKee

Head of Sales

Previously worked inside a business-debt law firm. Brandon knows the practice, the client base, and the pressures of the work from the inside, which is why our plans are built around how clients actually behave rather than a template applied to a law firm.

Nick Patel

Head of Partnerships

Consulted for American Express Legal. Brings an enterprise-side perspective on legal services and business finance, directly relevant to practices whose clients are navigating commercial credit.

Let's talk about your firm

Bring your market, your practice areas, and your competitors. We will tell you honestly what it takes to win them.

Book a strategy call brandon@velloagency.com