Vello Agency

Case studies

The method, measured.

One engagement in legal, one in a comparably competitive professional services category. Together they show both halves of the program working: the traditional SEO and local engine, and the AI visibility engine.

Legal services · Personal injury

COLORADO PERSONAL INJURY FIRM: 495% GROWTH IN ORGANIC SESSIONS AND A 524% INCREASE IN LEADS

August 2024 – August 2025 (ongoing)

+495%

Organic sessions

5,964 → 35,512

+524%

Form submissions

137 → 855

+445%

Total users

1,124 → 6,123

+138%

Search impressions

3.04M → 7.24M

The situation

A Colorado personal injury practice with low conversion rates, minimal inbound form volume, an underperforming Google Business Profile, and competitors dominating the high-value keywords across the Denver market. Real legal capability, no digital infrastructure, well-funded competitors already established.

What we ran

  • Technical and on-page foundation work across speed, crawlability, and user experience
  • New location and practice area pages with localized keywords and structured data
  • Google Business Profile optimization across the Denver and Centennial locations
  • A content strategy positioning the firm as the category authority

Where it landed

  • 3,719 keywords ranking, with 735 on page one and 422 in the top three
  • 202 featured snippets captured
  • 431 Google Business Profile interactions in six months, peaking at 104 in a single month
  • Page views up 631% and page-view users up 817%

Accounting & finance · CPA firm

CPA FIRM: MEASURABLE AI SEARCH VISIBILITY ESTABLISHED INSIDE 90 DAYS

90-day engagement

+19.8%

Organic clicks

in 90 days

4.9

Positions gained

avg. rank 19.5 → 14.6

24

AI mentions

ChatGPT, Gemini, AI Mode

+133%

Direct traffic

2,017 → 4,692 sessions

The situation

A credentialed professional services firm with strong offline credibility and effectively no presence in AI search. Language models could not confidently identify, reference, or recommend the firm, and competitors with better entity signals were taking the AI-generated answers.

What we ran

  • AI-oriented intent research into how questions are actually phrased inside ChatGPT, Gemini, and Google AI
  • Service pages rebuilt with FAQ sections, concise summaries, and answer-first structure
  • Entity clarity work across credentials, locations, and affiliations

Where it landed

  • 41 AI-cited pages inside a single quarter
  • Verified presence across ChatGPT, Google AI Overview, Google AI Mode, and Gemini
  • A 25% lift in impressions
  • 73% growth in engaged users

Client testimonials

In their own words

Want numbers like these for your firm?

Every engagement starts the same way: a baseline of where you stand in Google, the map pack, and AI answers today.

Book a strategy callbrandon@velloagency.com