Services

Complete website, SEO, and AI Visibility Programs

The legal category does not reward half-measures. What moves a firm into the conversation is doing all of it, consistently, for long enough that the compounding takes over. Everything below is covered by the monthly fee.

Custom law firm websites

Designed and built from scratch, owned outright by the firm, and structured to hold years of content growth.

Custom design that reads credible and calm to clients under pressure
Architecture built for growth: practice areas, situation pages, industries, locations, attorney profiles, resource hub
Conversion-first: confidential intake, click-to-call, and consultation paths on every page
Fast, mobile-first, accessible, built to pass Core Web Vitals
Full migration with complete redirect mapping so no existing equity is lost
A CMS your team can actually use, plus hosting, SSL, backups, and monitoring

Technical SEO & AI crawl readiness

The foundation that decides whether anything else you publish can rank or be cited.

Comprehensive audit and remediation: crawl efficiency, indexation, canonicals, thin content cleanup
Full schema: Organization, LegalService, Attorney, LocalBusiness, Service, FAQ, Article, Person, Breadcrumb
Metadata, heading hierarchy, image optimization, internal linking in topical silos
XML sitemaps, robots directives, and an llms.txt guiding AI crawlers
Analytics infrastructure: GA4, Tag Manager, Search Console, call tracking, lead attribution

Content written by legal specialists

Never AI-generated. Every word written by U.S. writers with legal subject-matter experience, then routed to you for attorney review.

Rebuilt practice area pages with genuine subject-matter depth
New pages targeting high-intent situations, industries served, and geographic demand
An ongoing cadence of guides and articles for the resource hub
Systematic refresh and re-optimization as the category and the law evolve
Answer-first structure: clear definitions, FAQ blocks, comparison tables, extractable summaries

AI search visibility (GEO / AEO)

Ranking gets you found. Being cited gets you recommended. Those are now two different jobs.

Baseline audit of what ChatGPT, Gemini, AI Overviews, AI Mode, Perplexity, and Copilot say today — and which firms they name instead of yours
A tracked prompt set built from the questions your clients actually ask
Content and structural optimization targeting how models extract and attribute
Entity and citation-density work, the primary lever on whether you get named at all
Reporting on AI mentions, cited pages, and share of voice against named competitors

Google Business Profile & map pack

Local intent converts fastest, and the map pack is winnable long before a national organic position is.

Full profile optimization: categories, services, service areas, attributes, hours, and Q&A
Ongoing posts, offers, and geo-tagged photography
Bing Places and Apple Business Connect established and maintained
Local landing pages with geo-qualified answers
Geo-grid rank tracking so movement is measured, not guessed at

Reputation & review management

Review volume, recency, and sentiment now feed the map pack and AI recommendations alike.

Daily monitoring across Google, Facebook, Yelp, and legal directories
A structured, compliant review generation program timed to satisfied moments
Professional response management written for prospective clients to read
A private resolution path that reaches unhappy clients before a public complaint does
Identification and reporting of reviews that violate platform policy

Citations & entity consistency

AI systems cannot cite what they cannot confidently identify. This is how that confidence gets built.

Audit and cleanup of every listing, including duplicate suppression
Citation building across Avvo, Justia, FindLaw, Martindale-Hubbell, Super Lawyers, and bar directories
Strict name, address, and phone consistency everywhere you appear
Entity reinforcement of credentials, bar admissions, affiliations, and service definitions

Authority, earned media & digital PR

The slowest-moving front, and the one that ultimately decides the ceiling.

Manual outreach link building: researched, pitched, and earned individually — no networks, no PBNs
Exclusive placements on U.S. news domains AI systems already cite
Reactive digital PR putting your attorneys into live journalist stories
Press releases for firm news, case milestones, and regulatory commentary
Editorial syndication across a national publisher network

Reporting, strategy & account management

A named point of contact who knows the account, not a ticket queue.

A live dashboard plus a written monthly report on rankings, traffic, map pack, AI citations, and leads
A monthly strategy call and a quarterly business review
Reporting written to connect activity to outcomes

Video and photo content creation

Professional visuals that build trust before a prospect ever calls.

Attorney headshots and team photography that feel credible and approachable
Short-form video for websites, social proof, and paid campaigns
Office and culture photography for listings, bios, and recruitment
Story-driven client testimonial videos produced with sensitivity to attorney ethics rules
Formatted deliverables ready for web, Google Business Profile, ads, and press use

On the onsite day

Before anything gets built, we come to you

A full working day at the firm: a professional photoshoot covering attorney portraits, team and office imagery; website planning in the room; content mapping against the questions your clients actually ask; every credential collected in one sitting; and time with the attorneys to capture the procedural detail the written content is built on.

Not sure which of these you actually need?

Tell us your market and your practice areas. We will tell you where the gap is, what it will take to close it, and what it should cost.

Book a strategy call brandon@velloagency.com